External Analysis for Marriott International

Veena Meer November 6, 2012 Business Policy External Analysis- Summary Analysis fill in Opportunities and Threats in the Hotel Industry The following compendious analysis is of the hotel industry, specifically the luxury hotels strategic class consisting of the focal firm-Marriott International- and its primary competitors obtain to the strategic separate mapping analysis- the former(a) leading hotel companies world(prenominal) Hyatt, InterContinental Hotel congregation (IHG), Starwood, and Hilton (Appendix 1). Luxury hotels are those that are upscale, typically cost more(prenominal) than the average lodging facility, have a variety of conveniences such as swimming pool, fittingness center, laun alter and dry cleaning, restaurants, and spa, aesthetic beauty, and comparatively high-quality customer service, housekeeping, technology, and other utilities. The focal firm, Marriott, is 1 of the top hospitality companies worldwide, owning the popular Marriott, Renaissance, Rit z-Carlton, and court of justice hotels, Fairfield and conformation inns, and SpringHill Suites, among other brands.1 In analyzing an industrys impertinent drifts, summary analysis compiles identifies the impact of the most important circumstantial success Factors (CSFs) from a comprehensive external analysis- impulsions in give forward opportunities, and challenges facing a focal organization and its strategic group. In the competitive factors framework (CFF) the individual firms in the strategic group are weighted in terms of each trends relative importance to the firms objectives and how come up they are performing in respect to each of these CSFs.

fetch current hotel industr y CSFs are summarized in the following CFF2.!                                                                                                                 1 Marriott Hotel Brands. Hotel Brands. N.p., n.d. Web. 05 Nov. 2012. . 2...If you loss to get a full essay, order it on our website: OrderEssay.net

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