marketing case study about chestnut ridge country club,recommendations

Chestnut ridge landed estate rescripthouse has a secernate theme as an outstanding country community in the Elma Tencapeee playing field in too umpteen incompatible aspects. The unify is lining a decline in the attend of membership applicants relational to the competing clubs in the same area. A prospect that done by the researchers on the members of the clubs of the same area shows both(prenominal) weakness in the chestnut tree ridge country club which may parkway the declination such as the management, nutrition prices, the quality of lawn tennis courts, as I will excuse later. Trying to clench or increase the take of applicants near marketing and managerial steps need to be taken, equivalent commercial steps, shift in the membership policies, run most promotions, etc. Chestnut ridge country club are facing a declination in the number of applicants compared to its trey competitors in the same area, the board of directors leased an independent resea rchers prove to arise out the weakness and the reason out for that declination, the researchers did a survey on the members of all of the neighbor clubs trying to date out how is the chestnut ridge country club are compared to the other clubs in the same area hopping to find the weakness.

The aftermath of survey presents some weakness and strong ness of the chestnut ridge country club which Im using to explain the mail of the club. Chestnut ridge country club are placed in the Elma Tennessee area, it is the highest rated country club in the composite ratings across all member. The chestnut ridge country club was rated initiatory by all the members in the club landscape. Not many clubs exist within the same area because usu! ally the number of subscribers is limited and its not easy to build new club with in a close area unless... If you want to regulate a full essay, order it on our website: OrderEssay.net

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