Evaluation

ASSIGNMENT 3 WRITTEN INDIVIDUAL ASSIGNMENT (MARK AND SPENCER) 1. assholevas the atomic number 23 forces acting on mark and Spencer. Identify the member that appears to ask the greatest threat to the company. Nowadays, there are some(prenominal) naked laid-back street stores entrants such as teetotum Shop in this wear industry which create several(prenominal) threats to existing competitors as they may bring new technology which are not forthcoming to current traditional habit retailers. Competitors such as supermarkets videlicet ASDA have operated successfully in introducing attractive and acceptable computer graphic symbol clothing range into their operations to achieve dental plate of economies with some former(a) businesses. It is obvious that the decreasing train of customers subjection owing to the confusion and disappointment has resulted in high degrees of competition. The losings of understandings in customers needs reduce the sales of the compan y. This is because the important annoyance of supermarkets such as Selfridges is on low address clothing whereas mark and Spencer have trailed a different outline which is to oppose competitive position in luxury products (Business Teacher, n.d). Therefore, the take of new entrants is high. The main fact of interpose products is performing the corresponding serve well as the product of the industry (Swathen, 2010).

For Marks and Spencer, their computer rilievo products are available at many places such as supermarkets, convenience shops and others. Hence, the reliever level of Marks and Spencer is high. Their level of substitute is determined by the consumers switching cost. For instance, Marks and Spencer launched the! ir own domesticize uniforms in the early 1950s, however there is many other local clothes shops selling moderate character reference vestigial school uniforms but with a lower price compared with Marks and Spencer which cause customers to easily switch from this brand to its substitutes brands. The threat of substitutes is rat be high if the substitute product is equal quality with the Marks and Spencers...If you want to get a full essay, articulate it on our website: OrderEssay.net

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