Situational Analysis : Bentley Motors

Bentley Motors provide a range of high quality discolouration goods designed to appeal to Bentley enthusiasts, all across the world, from trackside supporters to owners of new or classic Bentleys. Bentley Motors is strikeed by the away (Macro and Micro) Environment. These argon the six External Macro factors that affect Bentley Motors: 1. DEMOGRAPHY Demography is the statistical have of human beings population and its distribution. People who name similar demographic characteristics (such as age, geographic location, or income take aim) often sh atomic summate 18 other pertinent characteristics, creating a potential mart for a particular product or service. Baby boomers atomic number 18 people born between 1946 and 1966. They are now expiration through their middle years (late 30s to 50s), rescue changes in old values, tastes and concerns - indulging in well earn vacations and luxury cars sooner of family minivans. These people are likely the ones to misdirect B entley cars because they will inherit more wealth from aging parents than both other group. Seniors, who are people aged 65 and older, have the lowest level of wealth and mostly focus on affordable retirement services and products, so they do non affect Bentleys marketing environment. 2. economic CONDITIONS People must have specie to spend and involuntary to spend it. A marketing arranging is affected peculiarly by such considerations as the occurrent stage of business cycle, ostentation and interest rates.

Inflation occurs when price levels prepare at a faster rate than personal income, so that there is a decline in consumer buying power. At the same quantify consumers may overspend today for headache that prices w! ill be higher tomorrow. When interest rates are high, consumers tend to prolong back on long-term and enceinte purchases such as housing and vehicles, so this may affect Bentley badly since it is costly to borrow money. 3. COMPETITION In the... I like how the pen broke down the different factors that affect Bentley Motors. That gave me a advance understanding. I also like the into. If you want to get a climb essay, order it on our website: OrderEssay.net

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