This is a literature about consumer behavior.

?Consumer is god!? is represented very clear today. To understand and come up the sort of consumer is a good weapon to against the good disputation in the market. ?The American Marketing Association defines consumer behavior as ?the dynamic interaction of affect and cognition, behavior, and the environment by which homophile beings conduct the step in aspects of their lives.?? (Peter and Olson, 2002, pg6) As Peter and Olson said, Consumer carriage is a kind of exchange. Consumers give up their money to exchange the products which they regard or like. It is an exchange between consumers and sellers. Consumer Behavior is at any rate an interaction, influenced by the environment. So marketers need to find that what are the call for for their consumers so satisfy them in aver to keep the customers and watch profitable. American sociologist, Thorstein Veblen, wrote the earliest generalized conception of Consumer Behavior in his intensity ?The theory of the Leisure Class? in 1899. He believes that bulk consume not only because of the physical needs, scarcely also because of the spiritual need. ?No one finds difficulty in rise to power to the commonplace that the greater part of the intake incurred by tout ensemble classes for apparel is incurred for the sake of a respectable appearance quite than for the protection of the person.? (Veblen, 1899) He gave an employment or so the consumption of attire in order to demo that sometimes people bargain for the costly goods only because that they requirement to flaunt. After this viewpoint, Consumer Behavior was regarded by sociologists, psychoticlogists and more and more corporations. In 1903, Walter Dill Scott published the book, ?The Theory of Advertising? which is talking about the advertising in psycho logic way and how the American businessman manage the customers? tastes and acquire habits. And following the past years, famed psychologist John B. If you want to condense a full essay, order i! t on our website: OrderEssay.net

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